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Industries – Fashion & Apparel

HomeIndustries – Fashion & Apparel
Sell-Through

Fashion sites win when discovery feels editorial and buying feels certain. We design drops, collections, and PDPs that reduce fit anxiety, move inventory, and protect margin.

‘We ask the bigger questions and provide a consultative approach to digital because we want to be part of your journey.’

Author
David Donohue Managing Director
We collaborate with fashion and apparel brands to craft digital experiences that captivate, convert, and keep customers coming back.
Our Process For Fashion & Apparel Websites

01.

Discovery call

This is generally a 30–45 minute conversation to find out what’s working, what’s not, and what you’d like to achieve in the years ahead. It’s an opportunity to dive into your pain points, their business impact, and the potential ROI if these issues are resolved.

 

02.

Decision Process and Timeline

We confirm all key stakeholders in the decision-making process, then provide a proposal outlining project costs and a realistic timeline for implementation and go-live.

 

03.

Transition

Your project manager will introduce themselves and serve as your single point of contact from start to finish, staying in regular contact to ensure the project timeline is maintained.

 

04.

Strategy Session

This is your first session, covering all your data and website design requirements. It’s accompanied by concept designs to give you ample opportunity to perfect your design.

 

05.

Digital strategy

Your digital strategist will prepare you for go-live, planning your search engine optimisation (SEO) and pay-per-click (PPC) strategies so that your launch runs seamlessly.

 

06.

Go Live

At this stage, we rigorously quality-control the website, provide ample training on the platform, and launch your new site.

 

07.

Growth Transition

Your digital marketing strategist now becomes your main contact, constantly monitoring growth and providing regular catch-ups to ensure your business is on track.

 

Our process, tuned for fashion & apparel

Integrated digital solutions designed for fashion and apparel retailers. A performance-led approach to turning inspiration into sales

Ecommerce Web Design & Development

Bespoke builds, migrations, and optimised storefronts engineered for performance and conversion.

Service Business Websites & Lead Funnels

Professional, search-optimised websites built to capture demand, automate follow-ups, and deliver qualified leads.

Digital Marketing & SEO

Multi-channel campaigns backed by analytics, audience segmentation, and ongoing optimisation for consistent ROI.

Technical & Systems Consulting

Integrations, automations, CRM frameworks, and data architecture that enable scalability and reporting accuracy.

Ongoing Support & Training

Continued performance reviews, hands-on guidance, and transparent reporting to help businesses evolve confidently.

The one agency behind it all

Insights & Updates

eCommerce Performance

That Scales

Through insight-led UX design, we unlock measurable growth across every step of the fashion shopping experience.
Don't listen to us, here's what our clients have to say:

David has created a fantastic team at Donohue Consultancy. My website build has been one of the most enjoyable projects I have ever worked on. Even when I rang Mitch/David and said, ‘Hey, I know we’re not quite finished the website but I’m in the Sydney Morning Herald and need to go live ASAP’. The response from Dave, Mitch and Davi was simply, ‘let’s do it’ and my site was live within 2 hours. There was no panic, no suggestion at all that ‘we can’t’. The job got done and I now have a beautiful website that works. Creating a new business is stressful, David and his team made the web build a stress free experience. They communicate well, are on the ball, stick to their promises and great teachers. I am thankful I chose Donohue Consultancy to build The Spicy Boudoir.

– Susan Jarvis (The Spicy Boudoir)

Meet our super star team of digital experts

David Donohue

David Donohue

Founder / CEO

David Cavanagh

David Cavanagh

Senior Project Manager

Jepri Yanto

Jepri Yanto

Senior Web Developer

Rustam Musaev

Rustam Musaev

Senior UI/UX, Graphic Designer

Milan Narayan

Milan Narayan

Senior Digital Marketing Strategist

Will Cheung

Will Cheung

Front Line Support Specialist

Fernanda Andrade

Fernanda Andrade

Project Manager

Akshay Nirmal

Akshay Nirmal

Data Migration Specialist

Looking for exclusive creative services?

This is the start of a beautiful partnership.

At Donohue Consultancy, we don’t just build websites and campaigns — we build long-term relationships that deliver results. Some of our partners include: